Identity and Ideology

Identity is a patchwork of many different influences.

David Gauntlett; “Identity is problematic. Everyone thinks they’ve got one.”

Defining identity:

·      How you describe yourself

·      The way that you express and present yourself

·      Who and what you identify with

·      Your clothes and appearance

·      The phrases, expressions and sentiments you most commonly use

·      What you claim to ‘stand for’ (your values)

·      Your behaviour

Ideology is a way of thinking.

What do we value in Britain?

·      Armed Forces

·      Seasonal holidays

·      Personal freedom

·      History

·      Property and belongings

·      Equality

·      Rule of Law

·      English language

WE have values; THEY have an ideology.

Hegemony: The way that those in power hold on to it.