Explaining the Process of my Questionnaire

       I created a questionnaire that I used to find out about students social class, subjects they had taken and plans for the future. 

This is a copy of all the questions on my questionnaire: 

1. Are you male or female?  Male | Female
2. How old are you?
3.  How many siblings do you have?   0-1| 2-4 | 5+
4. Where do you live?
5. What subjects did you take in college?
6.   Do you plan to go to university?
7. Do you have something you are working towards or aspire to?
8. What would you like to be doing in 5 years time?
9. What is your ideal job?
10. How do you feel about spending time with family and friends?  Love | Like | Dislike | Hate
11. When you go shopping, do you always go for the same brand every time?
12.  Do you spend most of your time with friends or family, hanging out?
13. What do you do with most of your time?
14. Would you describe yourself as a workaholic?
15. Would you buy any fake brand item if it looked the same as a real brand?
16. Would you do anything to impress someone?
17. Do you like to recycle?
18. Are you concerned about the environment?
19. Do you donate money to the poor or less fortunate?
20. Do you plan what you are going to buy or quickly buy something when you need it?
21. Which social group would you socialize with most? Emo | Chav | Mosher | Goth | Indie | Punk | Other

I got my results for the questionnaire by asking 5 students at random to take part and to fill out my questionnaire, using quantitative and qualitative approaches, requiring simple yes/no answers or a small complex answer. I collected all the results, wrote them down and typed them up to get a final result. 

       The reason I created this questionnaire was to find a social group, whom which the magazine will be written for. I included questions which would help me categorise each of the 5 students into a social class, belongers, emulators, socially concious, balanced, achiever or needs driven.

      I chose these specific questions because they are very straight to the point and if answered correctly, I can easily categorize each student into a social class, which made it easier for me to choose my College Magazine audience. 
I chose question 16, because it helps me to look at the audience through the wannabe theory. I also chose questions 10, 11 and 12, because they help me to look at the audience through the belonger theory. Questions 17 and 18 help me look at the audience through the socially concious theory.

      Using and checking through my results, I had eventually found a social group that I can relate the magazine to, in this case, my College Magazine will be specifically for 'Belongers'.

      A Belonger is stereotyped as someone that lives in an average town and loves spending time with family and friends, having fun and hanging out. They tend to be hard working and are most likely religious. They also tend to be very brand loyal, by only buying brands that they are confident with and usually buy.